PHOTOS: Annual expo showcases thousands of coffee and beverage brands

Coffee beans are seen at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guSEOUL, November 21 (AJP) -The Seoul International Café Show kicked off its four-day run at COEX in southern Seoul on Wednesday.

Held every November, the annual event provides a key business platform for coffee and beverage makers, as well as related companies in the booming industry.
 Visitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guDesserts are displayed at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guThe show features a wide range of products beyond coffee including tea, bakeries, desserts, alcoholic beverages, and café equipment.
 Visitors learn how to brew coffee at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guSome 631 companies from 35 countries participated in this year's event, showcasing nearly 4,000 brands.

The first two days of the event are reserved for buyers, industry professionals, and aspiring entrepreneurs, with the final two days open to the general public.
 Visitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors can sample coffee, take part in aroma tests, and try a variety of baked goods and desserts at booths.

The show also offers opportunities for business consultations and information exchange.
 Visitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guCoffee-related equipment and machines are displayed at a booth at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths at the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guVisitors look around booths the annual Seoul International Café Show at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-guThe annual Seoul International Café Show bustles with visitors at COEX in southern Seoul on Nov. 20, 2025. AJP Han Jun-gu
Han Jun-gu 수습기자 jungu141298@ajupress.com